An urban lineage.

Based on the fading painted signage & advertisements of warehouse districts and urban centers of Minneapolis, New York City, and London, the Warehouse family of type communicates purpose, strength, and a hardworking ethos. Its two main forms and extensive range of styles offer a flexible typographic palette that can handle headlines and text, both in print and on screen. Making Warehouse has been quite the process, and through it, I've been inspired and informed by quite a few typefaces, including Franklin Gothic, Trade Gothic, Balto, Gotham, Proxima Nova, Sharp Sans, Knockout, and Frutiger.

“Architecture is the will of an epoch translated into space.”
-Mies van der Rohe

Two models, one versatile family.

Gothic

Cameron Warehouse signage with humanist letterforms. The letterforms of Warehouse Sans.

Even when urban signage was painted in the style of popular gothic typefaces, the gridded form of their brick walls was often utilized to determine uniform structure and sizing of letters - this can be realized from simple observation of historical signage. This regularity in letter stroke proportion added a harmonious quirkiness that serves as the inspiration for Warehouse Gothic.

Square

Liquor store sign with rectangular letterforms. The letterforms of Warehouse Spec.

Many old urban letterforms were drafted to tightly follow grid systems, for better application on brick walls and in neon signage. Partly modular, these letters have rounded shoulders that lend a sense of humanism and increase legibility, paired with flat terminals that convey strength and trust. Warehouse Square starts with and expands from this warm, honest simplicity.

Borrowed from brick,
purposed for pixels.

Ghost Sign showing letter structure following grid of bricks.
Warehouse bases its own letter forms off of this same idea.

Because the forms of the letters of old urban signage so often followed the bricks they were painted upon, their letterforms often gained a flat, horizontal emphasis, and open apertures. The hypothesis that sparked the creation of the Warehouse type family is that letters borrowed from bricks might be perfectly suited for pixels, at both text and display sizes. The reality is that, while Warehouse didn't end up as the superlative screen typeface, it does carry the distinctiveness, resolution, earnestness, and occasional quirks of historical city signage to life in a new context.

Styles on styles on styles

  • Warehouse Gothic Warehouse Gothic
    Light
  • Warehouse Gothic Warehouse Gothic
    Regular
  • Warehouse Gothic Warehouse Gothic
    Medium
  • Warehouse Gothic Warehouse Gothic
    Bold
  • Warehouse Gothic Warehouse Gothic
    Extra Bold
  • Warehouse Square Warehouse Square
    Light
  • Warehouse Square Warehouse Square
    Regular
  • Warehouse Square Warehouse Square
    Medium
  • Warehouse Square Warehouse Square
    Bold
  • Warehouse Square Warehouse Square
    Extra Bold

Features

  • Uppercase – Gothic

    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

    Uppercase – Square

    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

  • Lowercase - Gothic

    a b c d e f g h i j k l m n o p q r s t u v w x y z

    Lowercase - Square

    a b c d e f g h i j k l m n o p q r s t u v w x y z

  • Small Caps - Gothic

    a b c d e f g h i j k l m n o p q r s t u v w x y z

    Small Caps - Square

    a b c d e f g h i j k l m n o p q r s t u v w x y z

    Note: Small Caps are not supported on all browsers (e.g. these won't render on an iPhone, IE8, etc).
  • Ligatures - Gothic

    ff fff fl ffl fi rt rf rfi

    Ligatures - Square

    ff fff fl ffl fi rt rf rfi

  • Numerals - Gothic

    0 1 2 3 4 5 6 7 8 9

    Numerals - Square

    0 1 2 3 4 5 6 7 8 9

  • Tabular Numerals - Gothic

    0 1 2 3 4 5 6 7 8 9

    Tabular Numerals - Square

    0 1 2 3 4 5 6 7 8 9

  • Punctuation - Gothic

    \ : , … ! ¡ . · ? ¿ " ' ; / / _ [ ] – - “ ” ‘ ’

    Punctuation - Square

    \ : , … ! ¡ . · ? ¿ " ' ; / / _ [ ] – - “ ” ‘ ’

  • Symbols - Gothic

    * • # ÷ = > < − × ≠ + ± ← → & ^ @

    Symbols - Square

    * • # ÷ = > < − × ≠ + ± ← → & ^ @

Try it:

Click here to try it!

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Warehouse is still evolving,
but you can start using it today!

Due to the still-in-progress nature of this typeface, I'm currently sharing free downloads of the current character set of Warehouse. That's 4,000 glyphs, including upper and lower case, ligatures, small caps, tabular and proportional figures, and a extended symbol set, between the 20 total styles of Warehouse Gothic and Warehouse Square. That is to say, this is already a hardworking font, ready for action in both print and the web. Soon, though, I'll be offering an updated, even fuller edition, with additional symbols, an extended-Latin character set, and further-refined kerning and hinting. If you'd like to pay for your download, thank you! Otherwise, get it for free, and please share this site with your friends and followers.

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